Our story

Anyone who has ever trained with lifting straps knows how frustrating it can be.
You try to get that second strap securely wrapped around the bar — but with one hand holding, sweaty palms, and the clock ticking, it becomes more of a struggle than preparation for your set.

That is exactly what we at PowerStrap thought.
We ran into the same problem over and over again. And that led us to a simple, yet revolutionary idea:
💡 What if we could make the traditional lifting strap smarter?

This is how PowerStrap was born—an innovative strap that automatically wraps around the bar. No more hassle with wrapping, no wasted time between sets. Just one movement and you're ready to lift.

Our mission

At PowerStrap, it's all about focus, performance and efficiency .
We want every athlete to get the most out of their training—without distractions, without frustration. Our mission is to help you lift with 100% focus, so you can achieve 110% results.

Every second you lose wrapping straps is energy you could better use for your lift. That's why we developed a strap that works with you , not against you.

Our vision

We believe that innovation starts with simplicity.
The PowerStrap isn't a gadget—it's an evolution of something that's remained the same for years. We combine traditional strength with innovation , so you can train stronger, faster, and smarter.

Our vision:

“Every athlete deserves tools that support their strength, not limit it.”

That's why we strive for the best quality , sustainable materials and smart solutions that make the difference — from the first rep to your new PR.

What we stand for

✅ Innovation: we improve existing concepts and make them more user-friendly.
✅ Quality: Every detail has been tested for durability, comfort and performance.
✅ Dedication: We listen to the community and continue to develop.
✅ Performance-oriented: Our products are made for athletes who want to push their limits.

Wrap the struggle. Wrap like a serpent.

PowerStrap is more than just a strap.
It's a symbol of progress—of no longer settling for “good enough.”

Every lift starts with focus.
Every rep with confidence.
Every victory with PowerStrap.